Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, we have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.
Large & Responsive Hero Images
Large images do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, We create a strong visual experience that encourages you to scroll down to read more.
Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.
Flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.
It’s likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space. The hidden, or hamburger, menu changes this.
Giant Product Images
You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence. The images are also responsive which aims to ensure an optimized experience for viewers coming from different devices.
With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed.
Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.
Great features that work on all devices & browsers