Art Comes from the Heart

There are countless “tips and tricks” to help you perfect your art. Whether it’s “getting that cinematic look with your films” or “applying the 10 principles of a successful brand” or “writing a hit rather than a song,” these kinds of offerings are literally everywhere. And while they may be effective when put into practice, they don’t give you the key ingredient: heart.


You see, despite style, presentation, gimmicks, techniques, and tools, your main objective is to create something that carries an encounter. You’ve heard it said, “We were created to create.” This is truth. In the image of our Creator, we display His glory through our own creation.


I’ve seen low-budget, independent films that completely wreck me. I’ve also seen big-budget blockbusters I’ve walked away from thinking, “Meh.” One had heart, the other did not. So before you perfect your method, seek your motive. It is the message of your heart that carries the viewer or listener into encounter. This is what art should do . This where it originates. Because without heart, it’s merely lifeless media.


Explore the Father’s heart today. Listen to His heartbeat. Mine the gold that lies there waiting to be discovered. Then display His glory with something you create. And remember, don’t exchange excellence for encounter.

The Business Analyst – The Most Crucial Element to a Successful Project

Business Analysis – The practice of defining needs and recommending solutions that deliver value to stakeholders.

Picture this, a new project. The dream is coming alive, the vision for it is being cast. Now all we need to do is pick the right team to bring this project to life. The stakeholders begin their search. They look at different companies past projects, even get different quotes for their project. The decision is finally made. A development firm has been chosen based on their prior work, maybe a reference or two, and the best bid. The stakeholders feel good, and the development firm feels good that they were able to land another project. The problem is, this theoretical project is already set up for failure if the stakeholders have not questioned the firm on its workflow. Who is managing the project? Who is going to take the time to understand my business requirements and niche business language in order to successfully translate that into development requirements?

It takes a special individual to span the gap between business requirements and development requirements. Who is this person? The Business Analyst. This person is highly administrative, a great communicator, and most likely understands how to do a little programming.


The problem is, this theoretical project is already set up for failure if the stakeholders have not questioned the firm on its workflow.


The analyst is the first to touch the project and the last to ensure that the project has met all requirements. They are the linchpin of success in any dev shop. The following is an overview of their specific roles in any project:

  1. Scope the project. Scope refers working with the key project stakeholders to formulate and communicate the vision for the project.
  2. Translate business needs. This includes working with stakeholders to translate the project requirements into something the developers can understand as well as translate the resulting questions that the developers have into something the stakeholders can understand.
  3. Translate technical issues: The analyst is responsible for explaining the technical and architectural complexities to the project stakeholders.
  4. Model and document: This includes working with the stakeholders to identify, model, and document business requirements.
  5. Test and validation: The analyst is responsible for helping the stakeholders to validate that requirements are being met throughout the development process. This could include reviews and walk-throughs.
  6. Represent the stakeholders: The analyst is responsible for all communication between stakeholders and the development team in order to keep priorities, expectations, budget, and timelines for work milestones up to date.

Identity is extremely well versed in these processes. Our experience will translate into better communication and business requirement translation between the day to day needs of your business and our development team. We are invested in your success, because your success is our future.